Why Brands Need a Conversational Interface

The following is excerpted from “Do You Have a Conversational Interface?” written by Bala Iyer, Andrew Burgert, and Gerald C. Kane and published in MIT Sloan Management Review on October 3, 2016. The original article can be found here.
 

Chike Agbai
Chatbots Personalize the Customer Experience

Without question, many customers prefer face-to-face interactions for service and support from their favorite brands. However, the data suggests digital interfaces have seized the lead in terms of channels customers prefer to interact. 
 

Chike Agbai
Are Messaging Chatbots a $40 Billion Market ?

With consumers spending more time on messaging platforms, businesses looking to get close to their customers need to look beyond mobile apps and websites. Messaging chatbots and smart agents allow brands to reach their customers where they spend most of their time.
 

Chike AgbaiChatbots